Mapping the Creative Industries in Townsville: a preliminary scoping study
Other Publication ResearchOnline@JCUAbstract
[Extract] The Creative Industries in Townsville are currently inadequately defined in terms of the nature of the workforce, as well as the contribution of this sector to the Townsville economy. When initially considering available sources to better understand the workforce and map the economic contribution, it became apparent that readily available data sources would have to be used, given this was a preliminary study designed to identify key issues and opportunities appropriate for a large-scale and major study. While it could have been possible to search the internet for example, this would result in the omission of a number of practitioners working within this sector who do not have an online presence, in addition to the fact that many online sites for Creative practitioners and small-medium enterprises lack detail and are often out of date. A mailing list could also be sought and/or compiled to survey the Creative Industries employees of Townsville; however this and any desktop internet research are major tasks requiring significant resources beyond the scope of this preliminary study. The data sources that were chosen for relative reliability and accessibility were the Yellow Pages and the Australian Bureau of Statistics census data. These data sources would certainly provide some insights into Townsville's Creative Industries sector, yet they represent the tip of the iceberg, with much more to tell beneath the surface. As explained above, a full story requires a major and ongoing study.
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