Abstract mindset encourages prosocial behaviour
Conference Publication ResearchOnline@JCUTeoh, Yiwen Vivien;Singh, Smita
Abstract
This research attempted to extend the scope of Construal Level Theory (CLT) [1], thus tested whether prosocial behaviour could be induced using positive or negative, concrete or abstract mindset. Participants (N =188) were randomly assigned to one of the four priming conditions of positive concrete or positive abstract or negative concrete, or negative abstract (n = 47). Results obtained supported the main hypothesis indicating priming with abstract construal categories lead to prosocial behavior.
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2nd Annual International Conference on Cognitive and Behavioral Psychology (CBP 2013)
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2251-1865
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4
Location
Singapore
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Global Science and Technology Forum (GSTF)
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Publisher Location
Singapore
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