Multi-level website benchmarking: typological collation of recent approaches
Conference Publication ResearchOnline@JCUAbstract
Website benchmarking approaches can be classified by type and collated as a framework. A combined customer website perspective (satisfaction, loyalty, design, quality) and business website perspective(usability, effectiveness, strategy, performance) delivers a multi-level website benchmarking approach. This offers a broad-scale analysis pathway capable of delivering universal, detailed, at-level website benchmarking. A weighted sum-score approach builds an overall website benchmark score, enabling website competitor comparisons across multiple levels. This approach offers a detailed guide to business managers, web designers and web analytics interpreters seeking to implement competitive website changes.
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26th Annual Australian and New Zealand Academy of Management Conference: managing for volatility and instability
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978-0-9874158-0-6
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19
Location
Perth, WA, Australia
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Australia and New Zealand Academy of Management
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Perth, WA, Australia
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