The role of morality in driving our social support decisions

Journal Publication ResearchOnline@JCU
Singh, Smita;Mak, Weixin Amelia;Ko, Cherry;Choo, Shuihui Alicia;Suárez, Lidia
Smita Singh
Abstract

Time and again research has suggested and supported the supremacy of warm attributes like morality over attributes of competencies. In the present research, we explore whether perception of warmth-morality or prosocial behavior in others, make us more supportive towards them. In addition we also explore whether the established measures of likeness and positive affect are crucial in mediating this link between the dimensions of social judgment (morality vs competence) and social support.

Journal

International Proceedings of Economics Development and Research

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53

ISBN/ISSN

2010-4626

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Pages Count

5

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Publisher

IACSIT Press

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Publisher Location

Singapore

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