Behaviour change tools: soft versus hard options
Conference Publication ResearchOnline@JCUEagle, Lynne;Dahl, Stephan;Low, David R.;Case, Peter
Abstract
The need for individual and population-based behaviour change is evident across a range of sectors. We examine behaviour change strategies, contrasting aspects of health and lifestyle factors with climate change and sustainability issues and note that different policy makers favour specific behaviour change tools; some favour 'hard' options i.e. legislation and others 'soft' options such as persuasion. Different strategies will be more effective for specific issues and population segments - and combinations of strategies should not be ruled out.
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INSM 2012 International Social Marketing Conference
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978-1-921760-68-6
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5
Location
Brisbane, QLD, Australia
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Department of Marketing, Griffith University
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Brisbane, QLD, Australia
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