Website benchmarking: theoretical and measurement aspects

Conference Publication ResearchOnline@JCU
Cassidy, Leonie;Hamilton, John
Leonie Cassidy
Abstract

Benchmarking of websites remains poorly developed. Currently no comprehensive broad-based, systematic, measurement procedure or website benchmarking theory exists. This article discusses the theory of website benchmarking, and builds the mathematics behind website measurement via a three level domain, group and item set-theory approach. It offers a multi-level, interpretable measurement solution to managing websites, and also sheds light on developing a website benchmarking theory.

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11th International Conference on Electronic Business

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1683-0040

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4

Location

Bangkok, Thailand

Publisher

Thammasat University

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Publisher Location

Bangkok, Thailand

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