A comprehensive approach to Asian seasonality patterns in tourism
Conference Publication ResearchOnline@JCUAbstract
Seasonality in tourism, like the same phenomenon in other business sectors, creates stresses on consumers, business operators and the settings in which they operate. In an analysis of the existing tourism seasonality literature it was identified that there was not a comprehensive, empirical approach to defining types of seasonality in Asian tourism. This gap in the literature has arisen because of a focus on European and North American cold climate examples thus limiting the applicability of existing descriptions to Asian and tropical settings. The driving objective of the paper was to develop a comprehensive approach to defining all types of seasonality in Asian tourism. The objective was addressed by examining monthly arrivals to five key Asian destinations from six source markets across a seven year time period. From the resulting 210 patterns of visitor movements, six types of patterns were defined in words, illustrated graphically, explained with numerical measures and accompanied by typical examples of the patterns. The six types of seasonality identified in Asian tourism were: "The rolling hills, the plain, the single peak mountain, the multi-peak mountains, the basin and the plateau". The opportunity to link this inclusive and comprehensive approach depicting seasonality to both future managerial action and academic assessment was highlighted.
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Publication Name
Tourism & Hospitality in Asia Pacific
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ISBN/ISSN
978-89-957851-5-7
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Pages Count
10
Location
Bangkok, Thailand
Publisher
Asia Pacific Tourist Association
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Publisher Location
Korea
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