Role
Principal Investigator
Description
The aim of the Townsville Regional Visitor Survey would be to form a cooperative of regional tourism business to build a research tool that provides local tourism businesses and destination stakeholders with access to data on the profiles, preferences and satisfaction of visitors to the Townsville region. It would also provide specific information on the performance of tourism products and industry sectors within visitor markets. This localised information would be specific to the needs of Townsville businesses and would supplement the data collected through International Visitor Surveys/National Visitor Surveys from Tourism Research Australia.
Date
16 Sep 2019 - 31 Jul 2022
Project Type
CONTRACT_RESEARCH
Keywords
tourism market intelligence;tourism product development;tourism market research;tourism industry collaboration
Funding Body
Sealink Queensland Pty Ltd
Amount
69500
Project Team
Jenny Panchal