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Projects

1

Publications

14

Awards

4

Contact Details

Lecturer, Business

Biography

Dr Hafihz is a Lecturer in Marketing at James Cook University (Singapore Campus) with a decade of industry experience. He uses quantitative and qualitative research methods to study topics in services marketing, technology adoption, and halal and hospitality. His over 30 publications include academic articles in the European Journal of Marketing, Australasian Marketing Journal, Journal of Global Fashion Marketing, Journal of Islamic Marketing, Journal of Computer Information Systems, and Current Issues in Tourism.

In addition to his teaching and research, Dr Hafihz serves on several journal editorial and industry advisory boards. He contributes to the growth and inclusivity of various sectors and bridges the academia-practitioner gap by providing research-backed opinions to organizations. He is a Fellow of the Chartered Institute of Marketing (CMktr FCIM) and the Chartered Management Institute (FCMI), and a recipient of the university's Early Career Researcher and Engagement Excellence Awards.

Research

Research Interests

  • Services marketing
  • Technology adoption
  • Halal and hospitality

Projects
Mind your own business, you are a pest! A study on workplace nosiness and its impact on employees
01 Aug 2024 - 31 Jul 2025

Teaching

Research Advisor Accreditation
Advisor Type

Primary

Taught Modules
[BX2084] Sales, Services, Business Development and the Digital FrontierLecturer
2023
[BX2084] Sales, Services, Business Development and the Digital FrontierCoordinator, Lecturer
2024
[BX2184] Marketing, Consumerism and SustainabilityLecturer
2021
[BX3082] International Marketing in the Global VillageLecturer
2022
[BX3082] International Marketing in the Global VillageCoordinator, Lecturer
2024
[BX3181] Social Surveys and Questionnaire DesignLecturer
2022
[LB5122] Marketing Strategy, Analytics and DevelopmentLecturer
2023
[LB5203] Sustainable EnterpriseLecturer
2021
[LB5232] Digital MarketingLecturer
2021
[LB5232] Digital MarketingLecturer
2022
[LB5232] Digital MarketingTutor
2023
[LB5235] Applied Research ProjectTutor
2023
[LB5235] Applied Research ProjectLecturer, Tutor
2024
[TO5106] Quality Customer ServiceLecturer
2023
[TO5106] Quality Customer ServiceCoordinator, Lecturer
2024
[BX3082] International Marketing in the Global VillageLecturer
2023
Current JCU Research Students
Brand Identity and Value Creation: Determining Brands Co-ownership in the Experience Age
Doctor of Philosophy (Management and Commerce)
Technology and Artificial Intelligence (AI) in Luxury Tourism
Doctor of Philosophy (Management and Commerce)

Activities

Education
Master of Science (Marketing), University College Dublin
2014 - 2016
Bachelor of Business Administration with Merit (Marketing), National University of Singapore
2005 - 2008
Doctor of Philosophy (Marketing), University of Adelaide
2018 - 2021
Committees
Committee member of the 2nd Sustainability, Economics, Innovation, Globalisation and Organisational Psychology Conference (SEIGOP) 2025
2024 - 2025
Expert member in a study on the use of chatbots for healthcare curricula (CEPEH Project)
2022 - 2022
Awards
University of Adelaide Scholar (Adelaide Scholarship International)
2018
Ministry of Home Affairs Award for Operational Excellence (Nicoll Highway Collapse)
2004
James Cook University Engagement Excellence Awards
2024
James Cook University Early Career Researcher Award
2024
Associations
Chartered Institute of Marketing
2020
Chartered Management Institute
2024
Languages
English
Malay
Consultancy
Infocomm Media Development Authority, Films Consultative Panel
2022
CrescentRating, Academic Advisor
2024
The Black Hole Group, Board Advisor
2024
Employment
Lecturer, James Cook University
2023
Associate Lecturer, PSB Academy
2021 - 2023
Sessional Lecturer, James Cook University
2021 - 2023
Adjunct Lecturer, Kaplan
2021 - 2023
Sessional Lecturer, Curtin Singapore
2021 - 2023
PhD Candidate, University of Adelaide
2018 - 2021
Various Marketing Positions, Public and Private Sectors
2008 - 2018

Output

Artificial Intelligence Service Agents
2024
Noor, Nurhafihz (2024) Artificial Intelligence Service Agents. [Reference Material] [DOI] ...
Other Publication Open Access ResearchOnline@JCU
Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work
2024
Tan, Kim-Lim; Hofman, Peter S.; Noor, Nurhafihz; Tan, Sook-Rei; Hii, Ivy S.H.; Cham, Tat-Huei (2024)...
Journal Publication Open Access ResearchOnline@JCU
Technology acceptance model in halal industries: a systematic literature review and research agenda
2024
Noor, Nurhafihz (2024) 'Technology acceptance model in halal industries: a systematic literature rev. Journal of Islamic Marketing, . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Faithful and luxurious: Mediating halal with luxury through self-congruity
2024
Zainol, Zahirah; Noor, Nurhafihz; Tong, Ashley (2024) 'Faithful and luxurious: Mediating halal with . Journal of Global Fashion Marketing, . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Halal servicescape in the metaverse
2024
Noor, Nurhafihz; Sharifonnasabi, Fatemehghazalnaz; Nallarasan, Nitheesh Kumar (2024) 'Halal services. Journal of I, . [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Developing a service quality scale for artificial intelligence service agents
2022
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2022) 'Developing a service quality scale for ar. European Journal of Marketing, 56 (5):1301-1336. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Recasting Service Quality for AI-Based Service
2021
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2021) 'Recasting Service Quality for AI-Based Se. Australasian Marketing Journal, 30 (4):297-312. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Artificial Intelligence Service Agents: Role of Parasocial Relationship
2021
Noor, Nurhafihz; Rao Hill, Sally; Troshani, Indrit (2021) 'Artificial Intelligence Service Agents: R. Journal of Computer Information Systems, 62 (5):1009-1023. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore
2017
Noor, Nurhafihz; Don, Prasad A.K.; Cassidy, John (2017) 'Factors affecting halal food purchasing by . International Journal of Islamic Marketin, 1 (4):366-387. [DOI] ...
Journal Publication Open Access ResearchOnline@JCU
Book Review of "Marketing 6.0: The Future is Immersive" by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. John Wiley & Sons, 2023. ISBN:9781119835219
2024
Noor, Nurhafihz (2024) 'Book Review of Marketing 6.0: The Future is Immersive by Philip Kotler, Herm Journal of General Management, . ...
Journal Contribution Open Access ResearchOnline@JCU
Book Review of "The Routledge Handbook of Halal Hospitality and Islamic Tourism" by C. Michael Hall and Girish Prayag. London, UK, Routledge 2020. ISBN: 9781032401461
2024
Noor, Nurhafihz (2024) 'Book Review of The Routledge Handbook of Halal Hospitality and Islamic Touri International Journal of Islamic Marketing and Branding, 6 (2) :180-184. ...
Journal Contribution Open Access ResearchOnline@JCU
Enhancing hospitality service quality with artificial intelligence
2024
Noor, Nurhafihz; Zainol, Zahirah; Tong, Ashley (2024) 'Enhancing hospitality service quality with ar In: Noor, Nurhafihz, Zainol, Zahirah, and Ton...
Book Chapter Open Access ResearchOnline@JCU
Impact of AI on the Flower of Service Model in the Hospitality Industry
2024
Noor, Nurhafihz; Sim, Karen S. (2024) 'Impact of AI on the Flower of Service Model in the Hospitalit In: Noor, Nurhafihz, and Sim, Karen S. (2024) Impact of AI o...
Book Chapter Open Access ResearchOnline@JCU
Halal Service Marketing: A Strategic Perspective
2022
Noor, Nurhafihz (2022) 'Halal Service Marketing: A Strategic Perspective' In: Noor, Nurhafihz (2022) Halal Service Marketing: A Strategic Perspective...
Book Chapter Open Access ResearchOnline@JCU