Pengji Wang

Dr WANG Pengji is an Associate Professor in Business at James Cook University Singapore Campus. She obtained her PhD in Strategy and Policy at National University of Singapore. She has been teaching and doing research on digital marketing, sustainable marketing, strategy, and leadership of firms. She has published her research work in academic journals and books and served as the Associate Editor for Journal of Tropical Futures.

She is also leading or involved in projects with various industry stakeholders, such as World Wildlife Fund, AustCham, Singapore Institute of Directors, and Mandai group.

Being an active researcher, Dr Wang has a strong methodological focus – she is well versed at employing different research methods (e.g., archival data, field survey and interview) and analytical approaches (e.g., quantitative approaches such as Panel data regression, HLM, SEM, factor analysis, and clustering analysis, and qualitative approaches such as fuzzy-set qualitative comparative analysis and thematic analysis), to address such issues. Her works have been published in high-quality journals such as Global Environmental Change, Journal of Business Research, International Business Review, Journal of Business Ethics, International Journal of Retail and Distribution Management, Journal of Cleaner Production, Corporate Governance: An International Review, etc.